Why does love make us think more globally? The investigators imply that romantic love generates a long lasting perspective , while sexual desire generates a short-run-term perspective. This is because love generally entails goals and wishes of prolonged attachment with an individual, while sexual desire is generally concentrated on engaging in physical activities in the "here and now".Reconciled with this concept, when investigators asked folks to imagine a casual sex encounter or a romantic date, they discovered that those who imagined romantic dates imagined them as happening further into the future than those who imagined casual sex.

Based on the CLT (Construal Level Theory), thinking about occasions that are further into the past or future - or any sort of psychological distancing  triggers a more global processing fashion. In fact psychological distancing makes us see the jungle rather than trees.

A global processing style encourages creative thinking since it helps to increase uncommon and remote associations. Consider, for instance, the act of searching a gift for your partner. If we think about a gift with a local mindset, then we will probably concentrate on more concrete and literal options, most of which involve a tactual object wrapped in colorful paper. We will possibly consider the usual suspects, such as a book, perfume or a watch.

In sum, the authors imply that, since love activates a long-lasting perspective that evokes global processing, it must also boost creativity and impede analytic thinking. In contrast, in as much as sex activates a short-run perspective that evokes local processing, it must also boost analytic thinking and impede creative thinking.